If you have a food and beverage product, getting it onto the grocery store shelf is not enough; it has to sell! Today’s guest, Alli Ball, Founder of Food Biz Wiz, is a former grocery buyer turned wholesale consultant, and she helps food and beverage brands understand how to be successful on the retail shelf. In this episode, Alli pulls back the curtain and offers insights into the minds of buyers, and what they are looking for in brands. Stories and tasty products aren’t just a given in 2021; buyers do their research before they commit. Alli also touches on her unique course offering, who the program is targeted at, and what you can gain from it. For all this and more, tune in today!Key Points From This Episode:Get to know today’s guest, Alli Ball.Alli’s start at Bi-Rite and the incredible expansion of the company.What Alli’s role as a grocery buyer entails.The misconception people have about how buyers evaluate products.Finding the balance between historical data and future predictions.Why Alli decided to become a consultant.Hear about the podcast Alli hosts and the three segments of the show.Details about Alli’s course, Retail Ready, and who it is for.The most common misconception brands have around wholesale.How brands can take advantage of the rise in e-commerce; it’s not what they think!What’s on the horizon for Alli and Retail Ready.Tweetables:“In that role of grocery buyer, my role was to figure out products for our shelves and make sure that once we did put them on the shelf, they sold.” — Alli Ball [0:05:40]“The more feedback we can get from our audiences, the better.” — Alli Ball [0:23:38]“If you want to sell on a shelf, whether that is a digital shelf or a physical brick and mortar shelf, Retail Ready is for you.” — Alli Ball [0:26:24]Links Mentioned in Today’s Episode:Food Biz WizAlli BallRetail Ready CourseBi-RiteEvolve CPG