If you struggle with knowing how to go about speaking directly to your ideal client and crafting your message in a way that is actually relevant to the person you want to work with, keep on listening! Today’s guest is the incredible Bill Cates! He chatted with us all about the principles in his book Radical Relevance.    Bill Cates is an internationally recognized client-acquisition expert, author, and speaker.   In today’s show, he dives into his rules of radical relevance,  some of the most mind-blowing strategies for marketing ever. We chat about why most businesses struggle with crafting their marketing message in a way that speaks directly to their audience and ACTUALLY converts to sales. We also talk about how powerful referrals can be as a business owner, and how to go about getting them. This episode is filled with SO much goodness.   Show notes: https://theheartuniversity.com/067-how-to-be-relevant-to-your-ideal-customer-with-bill-cates   HoneyBook: share.honeybook.com/heart   In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/apps   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Book:  www.RadicalRelevanceBook.com Free Guide:  www.ExponentialGrowthGuide.com www.referralcoach.com    Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity