29 min listen
Marketer's Brief: Bob Lachky
ratings:
Length:
27 minutes
Released:
Mar 25, 2019
Format:
Podcast episode
Description
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including “Whassup,” the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, and why Lachky thinks the beer industry has lost its way.
Released:
Mar 25, 2019
Format:
Podcast episode
Titles in the series (100)
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