21 min listen
Scaling d-to-c
ratings:
Length:
22 minutes
Released:
Sep 11, 2019
Format:
Podcast episode
Description
Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company’s plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand’s marketing message, and why selling on Amazon matters.
Released:
Sep 11, 2019
Format:
Podcast episode
Titles in the series (100)
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief