30 min listen
#21 How Lane Bryant contributes to a national conversation
FromRetail Gets Real
ratings:
Length:
23 minutes
Released:
Sep 25, 2017
Format:
Podcast episode
Description
Lane Bryant is the most recognized name in plus-size clothing. As chief marketing officer, it is Brian Beitler’s job to tell the story of the brand and what it stands for. On this episode, Beitler shares how not being part of the customer base helps him listen and try harder to understand the customer. His philosophy: “Discuss in the office, decide in the store.” Learn more about how the company reinvented its brand image to appeal to modern customers and how it strives to reshape the current conversation on body equality.
Released:
Sep 25, 2017
Format:
Podcast episode
Titles in the series (100)
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