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#1 How Walmart does business in China

#1 How Walmart does business in China

FromRetail Gets Real


#1 How Walmart does business in China

FromRetail Gets Real

ratings:
Length:
22 minutes
Released:
May 22, 2017
Format:
Podcast episode

Description

Large retailers like Walmart have an international presence, including hundreds of stores in China. No two countries shop alike, but a strong connection with the community is important no matter where you’re opening a business.   Maggie Sans, former senior vice president and chief corporate affairs officer for Walmart in China, joins NRF's Bill Thorne and Sarah Rand for a candid discussion about doing business outside the United States. Maggie shares her retail career story and explains the importance of community relations when it comes to establishing a global retail presence.   The products on the shelves might change, but Walmart maintains a strong, consistent brand regardless of location. Maggie shares the challenges of understanding China’s unique and sophisticated shopping culture, along with the cross-cultural learning experiences of adapting to international markets.
Released:
May 22, 2017
Format:
Podcast episode

Titles in the series (100)

Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.