19 min listen
#46 Tractor Supply creates a winning online experience
FromRetail Gets Real
ratings:
Length:
23 minutes
Released:
Feb 19, 2018
Format:
Podcast episode
Description
Tractor Supply Company (which does not sell tractors), celebrates its 80th anniversary this year, and SVP and CIO Rob Mills says that 70 percent of its customers today shop on a mobile device for gardening equipment, supplies for animals, hardware and apparel. In this episode, Mills discusses how the company extends the product expertise it’s known for to the digital world, creating an award-winning online customer experience.
Released:
Feb 19, 2018
Format:
Podcast episode
Titles in the series (100)
#3 Get ready for Gen Z by Retail Gets Real