PetSmart recently rolled out its new employee-focused communications app, called Central Bark, to give associates a place to share ideas, collaborate, ask questions and troubleshoot. On today’s show, recorded live from Retail’s Big Show in New York City, PetSmart’s Vice President, HR Talent, Culture, and Strategy Theresa Lee joins us to talk about the company’s unique culture and how PetSmart has successfully revamped the front-line experience for its 50,000+ associates. Learn more at retailgetsreal.com.