Greenwich St. Jewelers has been a Manhattan mainstay for almost 50 years, providing customers with superlative service and luxury without pretension. Founded by Puerto Rican immigrants, the family business has overcome obstacles including 9/11, the financial crisis and the pandemic. On today’s episode, we’re speaking with Jennifer Gandia, co-owner of the family business she runs with her sister, about the process behind rebranding a legacy brand while maintaining its heritage and growing from a traditional bricks-and-mortar store to an omnichannel business. Learn more at retailgetsreal.com.