Welcome to the Pearls of Wisdom! In this episode, we welcome special guest John Carter of Jack Lewis Jewelers, a historic store in Bloomington, Illinois, founded in 1927. John shares the store’s journey, from its beginnings serving railroad employees during the Great Depression to its evolution into a more inclusive and accessible jewelry destination.  Fast forward to the 70s, when John Wolverine took over the store. John Carter, who started working there in high school, eventually bought the store in 2011 and became the third-generation owner, continuing the legacy.  The story turns towards modernity as John emphasizes reshaping the store’s image. He emphasizes the importance of inheriting both the good and the bad when taking over a long-standing business and his commitment to changing the store’s perception. Working closely with marketing expert Josh, they shattered the notion of exclusivity and opened their doors to all budgets and tastes.  One standout campaign they launched was “Size Doesn’t Matter. She Does,” conveying their commitment to serving everyone. The store’s excellent service and client-focused approach gained numerous five-star reviews.  John also discusses “Blingfest,” a fun and engaging event that helped them connect with a broader audience through social media. He advises jewelry store owners to find a marketing partner who understands their vision and gives campaigns time to mature.  John highlights the power of video content, even for those new to it. Authenticity matters more than perfection; starting small with informative videos can make a big impact.  Tune in for more exciting facts about Jack Lewis Jewelers and discover how it evolved its legacy while staying true to its community and values.  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...