Welcome to the Pearls of Wisdom podcast. Joining us on this episode is Erika Godfrey of Hawthorne Jewelry. Erika’s story is a model of timeless tradition and the enduring spirit of family-owned businesses. Hawthorne Jewelry’s remarkable 145-year history is located right next door to its original storefront in Kearney, Nebraska, a community of about 35,000 people.  During this episode, we’ll discover more about the Hawthorne Jewelry, from its origins with JD Hawthorne to the present day, where Erika carries on the family legacy. Erika will share the heartwarming tale of a clock from 1878 that her father sold but later returned to the store, which shows the sentiment of preserving family traditions.  We talk about their successful marketing strategies, digital presence, and television appearances to show how a family jewelry store maintains its relevance and charm in a small town. She highlights the importance of energy and customer engagement in the jewelry industry, where they sell items that people don’t necessarily need but desire. She also discusses the impact of technological advancements, like lab-grown diamonds, and how the industry has adapted over her 26 years of ownership.  Erika’s involvement with RJO as an approved vendor for their group adds another layer to her expertise.   And, of course, in the lead-up to the holiday season, Erika shares some of the hot products at Hawthorne Jewelry, such as Basali, Allison Kaufman, and Jorge Revia pieces, along with unique custom designs featuring colored stones.  So, if you’re a jeweler looking for insights and inspiration or just love hearing about everything jewelry, this episode is one you won’t want to miss. Tune in now and listen to the heartwarming stories of Hawthorne Jewelry.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...