Welcome to Pearls of Wisdom. In this episode, we enjoy interviewing Brooke and Chase Brinson, the minds behind Ed & Ethel’s Fine Jewelry. Brace yourself for an inspiring story that unfolds against the backdrop of an unprecedented time.  Brooke and Chase are a breath of fresh air in an industry dominated by multi-generational businesses. September 2020 was a time when the world was grappling with the pandemic, and amidst it all, they fearlessly started their journey. These two entrepreneurs caught our eye as they brought their vision to life and opened their doors to Ed & Ethel’s Fine Jewelry.  Brooke and Chase’s relentless passion and unwavering determination have pushed them toward their success in the charming town of Christiansburg, Virginia. Named after Brooke’s beloved grandparents, Ed & Ethel, their store is a tribute to a couple who exemplified love and commitment for almost 70 years.   During our conversation, we discuss how Brooke and Chase found their way into the jewelry industry, starting from their humble beginnings at K’s Jewelers. They’ll share what inspired them to open their store and discuss the emotional connections they forge with customers over precious jewelry pieces.  While their journey hasn’t been without challenges, Brooke and Chase have overcome obstacles and embraced the administrative side of running a business with resilience and determination. Their story shows the power of taking risks and pursuing your dreams, even when the road seems uncertain.  Don’t miss out on this episode filled with wisdom, motivation, and limitless potential within the industry. Tune in now!  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...