In this episode, Asaf Herskovitz, CEO of GN Diamonds, shares the amazing resources and tools that they developed to help the 5000 independent retailers that trust and rely on to help sell more diamonds.  The technology they have implemented is meant to give consumers trust and confidence when shopping in a GN retailer.  These are real solutions to help jewelers sell more.      Among the resources available from GN Diamonds is the Gemprint technology is like the carfax of diamonds that shows to your customers the diamond they are buying.  On their Diamond Hunt platform, jewelers get an easy-to-use technology that helps you qualify budgets and be able to show a diamond before you bring it to your store.      Asaf continues to lead GN Diamond, a 35-year-old family-owned business, in a way that gives independent jewelers more resources and education which gives them more artillery to grow their businesses.  Asaf feels his relationship with his customers is a partnership which makes him care so much about doing more.      For more information about Asaf Herskovitz and GN Diamond, visit their website or stop by to see them at an upcoming tradeshow.  https://www.gndiamond.com/  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88 • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS • iHeartRadio = https://www.iheart.com/podcast/263-pearls-of-wisdom-jewelry-p-94785996/ • Spotify = https://open.spotify.com/show/6IU1OHwxrNZ0YW0GWGvJB5?si=5627249218c149e8 • Google Podcast = https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQwNzUwNy9yc3M