Welcome to the Pearls of Wisdom podcast! In this new episode, I had an exciting conversation with Brittany Jones, the brilliant mind behind JF Jones Jewelers Inc in Greece, New York. And they’re celebrating their 95 years in the business this year!  As a third-generation jeweler focusing on bridal and custom, Brittany opens up about her fascinating journey of 19 years in the industry, sharing her recent accomplishment of obtaining the GG certification—proof of her dedication and expertise!  JF Jones Jewelers Inc is a powerhouse of talent with a team of just three employees! Brittany takes us behind the scenes, detailing how they offer full-service solutions—from creating exquisite pieces to handling repairs and watch batteries.  Brittany’s passion and knack for innovation show as we discuss her journey. Her holistic approach sets a remarkable example for the industry, from using social media and educational resources to embracing technology and implementing efficient inventory management.  Not only that—she’s also an expert in web presence and customer engagement; we can all witness that through their website. Learn how she takes on inspiration, creativity, and the right tools to curate a captivating online experience. She generously shares her strategies for high appointment success rates of engagement rings, her transparent stance on lab-grown diamonds, and the art of masterful display arrangement that turns browsers into buyers.  Be inspired as you learn the evolution of JF Jones Jewelers Inc over the years. Brittany shares all her decisions, from implementing cutting-edge point-of-sale systems and managing inventory to launching a dynamic website that perfectly captures the store’s essence.  Don’t miss this opportunity to listen to Brittany Jones and the success behind JF Jones Jewelers Inc and celebrate the convergence of tradition, innovation, and passion.  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...