United Lasers sells laser engraving systems for almost all industries, but the jewelry industry is his favorite. Many people think laser systems are expensive, but the truth is, it is worth the investment when you have this system and learn what you can do with it.  Many jewelers still do hand engraving, which Adam says has a certain charm, but it requires a lot of time to complete. A laser can do in 30 minutes what hand engraving can do in about 10 hours.  Adam discusses the benefits of a laser engraver, emphasizing that it is a workhorse and does not include any consumables. In addition, he stresses that the laser system can engrave more precisely than when done by hand.  The discussion also extensively covers social media platforms and how they can help a business. He emphasizes being social instead of creative, as well as knowing the language of each social media platform.  Adam says that if you have the time, you do not need the money as far as social media content is concerned. Businesses are always trying to compete for attention on social media. He considers himself a marketing nerd and shares tips on what jewelers should prioritize in digital marketing to grow their business and create a unique customer experience.  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: Apple Podcast = https://podcastsconnect.apple.com/my.-.. Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. HeartRadio = https://www.iheart.com/podcast/263-pe... Spotify = https://open.spotify.com/show/6IU1OHw... Google Podcast = https://podcasts.google.com/feed/aHR0...