Welcome to another exciting episode of Pearls of Wisdom! In this episode, we have Kyle Bullock from Bullock Jewelers in New Mexico, a cornerstone of the community for 97 years!  Now, Kyle’s journey in the industry is quite fascinating. Growing up in a family of jewelry experts, he was practically immersed in diamonds and gemstones from day one. After college, he initially ventured down a different path, but as we all know, the irresistible allure of the jewelry industry pulled him back in! So, he boldly decided to take the reins of the family business and continue their proud legacy.  But there was more to it than just financial prospects. Kyle received valuable advice from wise individuals outside the industry. They told him to venture where others were hesitant to go. And you know what? He took that advice to heart and saw immense potential in his hometown, Roswell, which wasn’t a bustling economic hub then. But Kyle recognized the untapped opportunities within this seemingly unremarkable place.  And boy, did he make an impact! Kyle brought fresh perspectives and innovative ideas to Bullock Jewelers. He’s been working on implementing effective customization systems and clienteling practices.    He understands that technology can be a powerful tool in strengthening relationships, maintaining honesty, and delivering excellence in service. Kyle shares his experiences as an early adopter of innovative marketing techniques and emphasizes the significance of targeting the right audience with identifiable ads that reflect the personality and values of your brand.  Of course, Kyle also acknowledges his father has an invaluable role in shaping his skills and character. The weight of continuing this legacy is not lost on him, and he feels a deep sense of responsibility to honor the family tradition and build upon it.   There’s so much more to discover about Kyle and the Bullocks Jewelry. No one in the industry should miss out on his innovative approach to business and the meaningful connections he forges through technology. So be sure to tune in!  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...