Welcome to the Pearls of Wisdom! Last year, a flattering article was published in Mid-America/ Southern Jewelry News, highlighting three generations of excellence at Pattons Fine Jewelry.  We're eager to hear more about this family-owned business, so in this episode, we're delighted to have Kevin Patton. Kevin shares it started as a humble mom-and-pop shop in downtown Alexandria, founded by his grandparents, Odell and Opel Patton. Over the years, Kevin and his brothers joined the business.   Fast forward to today, and Patton Jewelers boasts two locations: the original store in Alexandria and a second one in Baton Rouge, Louisiana.  During our conversation, we couldn't help but notice the numerous awards Pattons Fine Jewelry has won in Louisiana. One standout jeweler is Belinda Wallace, who secured first place and a $6,000 prize at the 2021 Jewelers of Louisiana Convention! Her boulder opal with emeralds pendant is an absolute masterpiece. Kevin shares the story behind this remarkable piece, showcasing the creativity and expertise of their team. As the discussion continues, Kevin emphasizes the importance of hiring professionals and planning succession when working with the family in the business. He shares advice for jewelers facing the challenge of transitioning their business to the next generation. Our conversation takes an intriguing turn as we explore the topic of lab-grown diamonds. While some in the industry may hold firm opinions, Kevin offers a refreshing perspective. At Pattons Fine Jewelry, they embrace the choices and preferences of their customers, providing education and empowering them to make the right decisions. Join us on this enlightening journey as Kevin Patton reveals the stories, strategies, and passion that have made Pattons Fine Jewelry a shining star in the industry. Tune in and get ready to be inspired and discover the pearls of wisdom that await you in this exciting episode.  Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...