On today's episode of All in the Industry®, Shari Bayer's guest is Wilson Tang, owner and operator of Nom Wah, the century-old New York City brand, who has overseen the brand's expansion over the last decade with outposts in Philadelphia, Nolita, Chelsea, and Shenzhen. To celebrate the restaurant's centennial, Wilson published his first cookbook, The Nom Wah Cookbook: Recipes and Stories from 100 Years at New York City’s Iconic Dim Sum Restaurant (October 2020), which celebrates his restaurant and the local businesses around it. Today's show also features Shari's PR tip to celebrate lasting brands; Industry News Discussion on The New York Times' The 25 Best Restaurants in Los Angeles Right Now, by Tejal Rao; plus, Shari's Solo Dining experience at the legendary Zingerman's Deli in Ann Arbor, MI, which has been championing local farmers and food purveyors for over 40 years; and the final question. ** Check out Shari's new book, CHEFWISE – Life Lessons from Leading Chefs Around the World (Phaidon, Spring 2023, #CHEFWISEBOOK), now available at Phaidon.com, Amazon.com and wherever books are sold! ** Join Shari in Philadelphia on Monday 10/9 for Happy Hour at El Merkury presented by Cookbooks & Convos where she'll be reading passages from her book and signing copies, and small bites and drinks by Delola will be served; tickets available at OpenTable. ** Shari is also celebrating the 20th year of her company, Bayer Public Relations, which she founded in October 2003. Happy Anniversary! **Photo Courtesy of Nat Chitwood.Listen at Heritage Radio Network; subscribe/rate/review our show at iTunes, Stitcher or Spotify. Follow us @allindustry. Thanks for being a part of All in the Industry®. Heritage Radio Network is a listener supported nonprofit podcast network. Support All in the Industry by becoming a member!All in the Industry is Powered by Simplecast.