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340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s

340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s

FromRetail Gets Real


340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s

FromRetail Gets Real

ratings:
Length:
30 minutes
Released:
Mar 12, 2024
Format:
Podcast episode

Description

Live from Retail’s Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back. Learn more at retailgetsreal.com.
Released:
Mar 12, 2024
Format:
Podcast episode

Titles in the series (100)

Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.