30 min listen
#24 Allbirds gets a kick out of disrupting shoe design
FromRetail Gets Real
ratings:
Length:
17 minutes
Released:
Oct 16, 2017
Format:
Podcast episode
Description
Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. With longer working hours the norm and a modern way of dressing in the workplace, Zwillinger’s innovative idea was to make a shoe that takes the customer from day to evening with “extraordinary” comfort. On this episode, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing.
Released:
Oct 16, 2017
Format:
Podcast episode
Titles in the series (100)
#9 How the STORES Top 100 Retailers stay on top: Susan Reda, Editor, STORES Magazine by Retail Gets Real