21 min listen
#25 From customers to community: How a niche brand built loyalty
FromRetail Gets Real
ratings:
Length:
17 minutes
Released:
Oct 23, 2017
Format:
Podcast episode
Description
CEO Bobby Farahi’s NSFW rebelliousness shines through when he talks about Dolls Kill, the alternative fashion brand he co-founded with his wife, former DJ Shoddy Lynn. The cult-brand has fans so loyal that they camped out for the company’s first store opening. Farahi shares three strategies that worked for the brand when it comes to developing customer loyalty, and at our request, kept the conversation G-rated.
Released:
Oct 23, 2017
Format:
Podcast episode
Titles in the series (100)
#5 How Nat Geo connects content, community and commerce: Jill Dvorak, director of merchandising and marketing at National Geographic Partners by Retail Gets Real