30 min listen
#32 Let it snow! How retailers prep for the weather
FromRetail Gets Real
ratings:
Length:
19 minutes
Released:
Dec 11, 2017
Format:
Podcast episode
Description
As the largest external driver of consumer need, weather is more than just a conversation-starter for retailers. Evan Gold, EVP of global services at Planalytics, helps retailers account for weather when planning their business strategy for the coming year. The trick is to remove weather effects from historical data to arrive at a “weather-neutral baseline” from which to start making sound decisions. On this episode, learn how retailers can plan for a rainy day.
Released:
Dec 11, 2017
Format:
Podcast episode
Titles in the series (100)
#9 How the STORES Top 100 Retailers stay on top: Susan Reda, Editor, STORES Magazine by Retail Gets Real