The medium you choose determines the kind of message you will share to connect with your audience. And most of us use our analytical left brain approach to understand what drives our customers. But this only covers the behavioral side, and isn't encompassing the full picture of what customers want and need. Therefore, in this week's episode, discover a revolutionary way of understanding audiences and how to effectively communicate through Algorithm and Anecdotes. The answer will come straight from someone who has been using algorithm and codes since he was 13 – Pete Sena. Pete is the founder and Chief Creative Officer of Digital Surgeons, a design company that helps its partners design forward-thinking brands, business models and experiences. They design brand experiences for notable companies including Lego, The US Open, and Sabra. Pete believes that creativity and curiosity have the power to not only change people personally and professionally, but that it can also change the planet.  "What better way to tell a story of who you are than how you express yourself, how you dress, how you show yourself to the world?" — Pete Sena What message is your medium sending, and are you using it effectively? Learn how Digital Surgeons' brand storytelling process leads with empathy to strengthen and enhance customer experiences and opportunities. They've mastered the art and power of using technology for storytelling.  "I could shake my reality and others’ reality by writing codes in the computer." —Pete Sena He takes us on a journey of how they did all of this with one of my favorite brands, Camelbak, the hearty hydration company that seems nearly ubiquitous with hiking and the great outdoors. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.