Episode Overview:- Why the brain is more like a computer than we realize and how to hack humans- The characteristics of a good story in business and how to dominate the marketplace with it- The difference between mission and vision- Why a strong vision helps guide your story and your brand- The perfect "recipe" for a good start in any businessAbout SethEntrepreneur, Author, Music Producer & MischiefMaker, Seth Erickson offers up his unabashed, unfiltered take on using storytelling to grow your startup and communicate your value to investors and the market at large. He's the author of How To Hack Humans, Speaker, Partner, Brand & Business Strategist at Storify Agency.Connect w/ Seth:https://www.storifyagency.comhttps://www.linkedin.com/in/setherickson/seth@storifyagency.comCell: 602.524.3001Download the first chapter of his book for free:https://www.storifyagency.com/quitterSupport this podcast at — https://redcircle.com/corporate-quitter/donationsAdvertising Inquiries: https://redcircle.com/brands