Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling,

He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps.

In this episode, Seth shares lessons learned from early experiments, which led to CTRs of 7 to 12%, driving business growth around storytelling for startups. He also shares how we can do the same. Insights he shares include:

Can storytelling permeate every aspect of a businessData points on why storytelling is key to dominating the marketplaceThe neuroscience behind a good storyThe characteristics of a good storyHow can we use stories to increase salesHow to use storytelling for startup by leveraging a companies visionCan SaaS companies build a retention process around stories? If so howSins of storytelling for startupsTips for storytelling for startupsand much, much more...