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#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs

#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs

FromLet's Talk Loyalty


#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs

FromLet's Talk Loyalty

ratings:
Length:
42 minutes
Released:
Mar 2, 2023
Format:
Podcast episode

Description

This episode features an industry legend - Brian Kelly, who is well-known to millions of people as the “Points Guy” – the original travel influencer.
Brian dramatically changed our industry when he took his lifelong passion of creating an extraordinary lifestyle for himself using his loyalty points, and created an entire empire around helping other people to do the same.
Brian joins us on "Let's Talk Loyalty" as an industry voice who is truly passionate about helping consumers “learn, earn, and burn” their loyalty points – particularly in the US and UK markets where the Points Guy businesses operate.
Listen to learn Brian's insights on the importance of CONTENT as a lever that I believe many loyalty program owners haven’t yet used as a brilliant way to differentiate themselves from competitors and engage their members. 

Show Notes:
1) Brian Kelly
2) The Points Guy
Released:
Mar 2, 2023
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.