61 min listen
#18: Trends in Loyalty - My Predictions for 2020
#18: Trends in Loyalty - My Predictions for 2020
ratings:
Length:
13 minutes
Released:
Jan 16, 2020
Format:
Podcast episode
Description
Today's episode discusses my ideas on loyalty TRENDS emerging for 2020 and beyond.
Beyond the more frequently-touted ideas around personalisation, subscription programmes and environmental considerations, I've chosen three topics that excite me that include some innovative opportunities to consider as you plan your programme's evolution.
Show Notes:
1) The CX Academy: https://thecxacademy.org/
2) Gartner Customer Experience Survey: https://www.gartner.com/smarterwithgartner/key-findings-from-the-gartner-customer-experience-survey/
3) McCafe Campaign - Creating Emotional Loyalty: http://www.liquidbarcodes.com/mcdonalds-loyalty-campaign-brewing-good/
4) PWC Report on Voice Assistants: http://explore.pwc.com/c/pwc-voice-assistants
Beyond the more frequently-touted ideas around personalisation, subscription programmes and environmental considerations, I've chosen three topics that excite me that include some innovative opportunities to consider as you plan your programme's evolution.
Show Notes:
1) The CX Academy: https://thecxacademy.org/
2) Gartner Customer Experience Survey: https://www.gartner.com/smarterwithgartner/key-findings-from-the-gartner-customer-experience-survey/
3) McCafe Campaign - Creating Emotional Loyalty: http://www.liquidbarcodes.com/mcdonalds-loyalty-campaign-brewing-good/
4) PWC Report on Voice Assistants: http://explore.pwc.com/c/pwc-voice-assistants
Released:
Jan 16, 2020
Format:
Podcast episode
Titles in the series (100)
#6: Driving Loyalty Through Charity by Let's Talk Loyalty