5 min listen
#399: What makes you different is what makes you, with Dharma Pachner, Contrast & Co.
#399: What makes you different is what makes you, with Dharma Pachner, Contrast & Co.
ratings:
Length:
32 minutes
Released:
Jul 28, 2023
Format:
Podcast episode
Description
I’m excited to bring you the first in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Today we’re going to talk about an interesting idea that Contrast & Co. applies to their branding: What makes you different is what makes you. We’re going to talk about what this means, and how brands that apply this idea create a memorable and valuable experience for their customers. To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder and Chief Creative Officer at Contrast & Co. RESOURCES Contrast & Co. website: https://www.contrastandco.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Jul 28, 2023
Format:
Podcast episode
Titles in the series (100)
#2 Your Brand is more than a Logo: As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write... by The Agile Brand™ with Greg Kihlstrom