6 min listen
#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
ratings:
Length:
21 minutes
Released:
Nov 20, 2023
Format:
Podcast episode
Description
I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Today we’re going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding. To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Nov 20, 2023
Format:
Podcast episode
Titles in the series (100)
#8 Attracting the Right Customers with Your Brand: When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand. by The Agile Brand™ with Greg Kihlstrom