5 min listen
#420: Excellent Experimentation with Dejean Brown, Optimizely
#420: Excellent Experimentation with Dejean Brown, Optimizely
ratings:
Length:
26 minutes
Released:
Sep 15, 2023
Format:
Podcast episode
Description
Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team. To help me discuss this topic, I’d like to welcome Dejean Brown, Principal Product Evangelist at Optimizely. RESOURCES Optimizely website: https://www.optimizely.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Sep 15, 2023
Format:
Podcast episode
Titles in the series (100)
#6 Brands and Value Creation for the Organization: Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits. by The Agile Brand™ with Greg Kihlstrom