61 min listen
#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years
#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years
ratings:
Length:
41 minutes
Released:
Mar 11, 2020
Format:
Podcast episode
Description
Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these programmes is extra-ordinary – as proven by flybuys Australia when it recruited a million members in its first week alone!
Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.
In this episode of “Let’s Talk Loyalty” Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.
Show Notes:
Phil Hawkins
flybuys Australia
Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.
In this episode of “Let’s Talk Loyalty” Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.
Show Notes:
Phil Hawkins
flybuys Australia
Released:
Mar 11, 2020
Format:
Podcast episode
Titles in the series (100)
#8: Lessons from a Loyalty Expert: Leanne Papaioannou by Let's Talk Loyalty