35 min listen
#527: Understanding Loyalty in Europe 2.0
ratings:
Length:
46 minutes
Released:
Apr 24, 2024
Format:
Podcast episode
Description
Today’s Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. I talk to Charlie Hills,, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. The whitepaper covers 24 European countries and proves that Europe is not a homogenous loyalty marketThree key highlights are that loyalty is playing an important role in today’s cost of living crisis, customers are begging brands to build emotional connections and finally that there is a distinct rise in gamification within loyalty technology across European loyalty programmes.Show Notes:1) Abigayle Blanshard2) Charlie Hills3) Nick Fishbourne4) MandoConnect5) Understanding Loyalty in Europe 2.0
Released:
Apr 24, 2024
Format:
Podcast episode
Titles in the series (100)
#14: British Airways Executive Club - Airline Loyalty Insights by Let's Talk Loyalty