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#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper

#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper

FromLet's Talk Loyalty


#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper

FromLet's Talk Loyalty

ratings:
Length:
43 minutes
Released:
Apr 12, 2023
Format:
Podcast episode

Description

This episode focuses on the loyalty market in Germany, featuring expert insights from ⁠Nicole Wilhelm⁠.
 
Nicole is an independent customer loyalty expert, a well-known industry thought leader and an advocate for emotional loyalty.
 
Nicole is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.
 
Listen to learn about the loyalty landscape in Germany – what membership, appeal and impact look like in this market – and which programmes and key innovations should inspire us all.
 
Hosted by Charlie Hills. 

Show Notes :
1) Nicole Wilhelm
2) European Loyalty Whitepaper
3) Mando Connect
4) YouGov
Released:
Apr 12, 2023
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.