61 min listen
#27: Customer Loyalty and Landscape Research - South African Insights
#27: Customer Loyalty and Landscape Research - South African Insights
ratings:
Length:
43 minutes
Released:
Mar 18, 2020
Format:
Podcast episode
Description
With an extra-ordinary career spanning almost 30 years for some of the world's top loyalty brands, Amanda Cromhout is a recognised leader in loyalty. Now based in South Africa, she has created a dedicated loyalty agency which publishes an annual white paper on the key trends in loyalty with South African consumers.
Listen to this week's episode to learn why some consumers in South Africa DON'T use loyalty programmes, and which ONE programme they rate above all others (if they HAVE to choose). Plus hear about the grocery programme that launched in late 2019 and signed up an amazing one MILLION members in just their first week.
Show Notes:
1) Truth Loyalty Agency South Africa
2) Truth White Papers
Listen to this week's episode to learn why some consumers in South Africa DON'T use loyalty programmes, and which ONE programme they rate above all others (if they HAVE to choose). Plus hear about the grocery programme that launched in late 2019 and signed up an amazing one MILLION members in just their first week.
Show Notes:
1) Truth Loyalty Agency South Africa
2) Truth White Papers
Released:
Mar 18, 2020
Format:
Podcast episode
Titles in the series (100)
#8: Lessons from a Loyalty Expert: Leanne Papaioannou by Let's Talk Loyalty