Auto Show Marketing

FromAd Age Marketer's Brief

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Auto Show Marketing

FromAd Age Marketer's Brief

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Length:

24 minutes

Released:

Jan 22, 2020

Format:

Podcast episode

Description

Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.

Released:

Jan 22, 2020

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Auto marketing insights: Allyson Witherspoon joins Marketer’s Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of... by Ad Age Marketer's Brief
30 min listen
‘Made in USA’ marketing: Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. by Ad Age Marketer's Brief
22 min listen
CMO hiring trends: Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA. by Ad Age Marketer's Brief
30 min listen
Marketer's Brief: Bob Lachky: Bob Lachky, former Anheuser-Busch marketer, on the beer wars by Ad Age Marketer's Brief
27 min listen
Branded Entertainment: Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives... by Ad Age Marketer's Brief
29 min listen
Mondelēz's CMO on data and intuition: Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet. by Ad Age Marketer's Brief
22 min listen
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief
21 min listen
Marketer’s Brief: Electrify America: Selling the Electric Car by Ad Age Marketer's Brief
29 min listen
Navigating the ad law minefield: E.J. Schultz talks marketing by Ad Age Marketer's Brief
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Marketer's Brief: Kraft Heinz: In Ad Age's new podcast, a look at what Kraft Heinz means by Ad Age Marketer's Brief
24 min listen
Liquor marketing: Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila. by Ad Age Marketer's Brief
30 min listen
Meal delivery marketing: Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss... by Ad Age Marketer's Brief
27 min listen
Non-profit marketing: As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the... by Ad Age Marketer's Brief
23 min listen
Cannabis marketing: Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana. by Ad Age Marketer's Brief
30 min listen
Shake Shack’s CMO isn’t a fan of paid media: Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub. by Ad Age Marketer's Brief
26 min listen
Healthy food marketing: Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency’s director of planning, joins Marketer’s Brief with a first discussion of some of the findings. by Ad Age Marketer's Brief
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It’s sugar time: Greg Guidotti, general manager of Ferrara Candy Co.’s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier. by Ad Age Marketer's Brief
43 min listen
A Marketer’s Brief guide to Cannes: This episode of Marketer’s Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year’s festival. by Ad Age Marketer's Brief
33 min listen
Beer marketing: Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits. by Ad Age Marketer's Brief
31 min listen
Sunscreen Dreams: Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that’s safe for reefs and people that doesn’t show up on skin like the mineral ones he... by Ad Age Marketer's Brief
37 min listen
What the NFL's new ad code means for beer: Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy. by Ad Age Marketer's Brief
26 min listen
Behind Kind’s health and wellness messages: Stephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker’s broader communications plan around health and wellness. by Ad Age Marketer's Brief
22 min listen
Why Twitch is a treat for brands like Hershey: Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers. by Ad Age Marketer's Brief
27 min listen
DraftKings bets big on first-ever in-house campaign as NFL season looms: Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. “This is our Black Friday,” Tom Goedde, CMO at DraftKings says, adding that the company brought creative... by Ad Age Marketer's Brief
20 min listen
Holiday retail marketing: Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod. by Ad Age Marketer's Brief
23 min listen
B-Dubs CMO on man caves and chicken sandwiches: Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave. by Ad Age Marketer's Brief
21 min listen
Retail trends and female CMOs: Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends. by Ad Age Marketer's Brief
19 min listen
America's Hottest Brands: Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor. by Ad Age Marketer's Brief
26 min listen
Scaling d-to-c: Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company’s plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand’s marketing message, and... by Ad Age Marketer's Brief
22 min listen
H&R Block gets personal: Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing. by Ad Age Marketer's Brief
32 min listen

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How Dunkin’s Super Bowl spot came together: Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast by Ad Age Marketer's Brief
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Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key: After recently acquiring Radisson, the hotelier is integrating its marketing and technology by Ad Age Marketer's Brief
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How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha: CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead by Ad Age Marketer's Brief
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Dr. Squatch’s John Ludeke on bringing humor to men’s grooming: Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work. by Ad Age Marketer's Brief
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Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl: New CMO breaks down his priorities and offers Super Bowl advice by Ad Age Marketer's Brief
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How Juliet Wine is making boxed wine more upscale: Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC. by Ad Age Marketer's Brief
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How GoDaddy is helping entrepreneurs go digital: CMO Fara Howard talks about the role of TikTok and AI for GoDaddy by Ad Age Marketer's Brief
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Auto Show Marketing

Auto Show Marketing

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief

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