How Juliet Wine is making boxed wine more upscale

FromAd Age Marketer's Brief

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How Juliet Wine is making boxed wine more upscale

FromAd Age Marketer's Brief

ratings:

Length:

25 minutes

Released:

Jan 10, 2024

Format:

Podcast episode

Description

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

Released:

Jan 10, 2024

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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How Juliet Wine is making boxed wine more upscale

How Juliet Wine is making boxed wine more upscale

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief

Related podcast episodes