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    Ad Age Marketer's Brief

    Ad Age Marketer's Brief

    Ad Age Marketer's Brief

    ratings:
    Length:
    260 episodes
    Language:
    English
    Format:
    Podcast

    Description

    A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 260 episodes

    Title

    Behind Pabst’s embrace of ‘alternative’ marketing

    Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth,...

    22 minutes
    		May 22, 2024

    How Vuori’s new CMO plans to build the brand

    Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upc...

    22 minutes
    		May 15, 2024

    How eBay is using AI to recommend products and improve creative

    Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends

    21 minutes
    		May 08, 2024

    How Opill is marketing the first over-the-counter birth control pill

    Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.

    20 minutes
    		May 01, 2024

    How Smucker is adjusting its media mix to reach Gen Z

    JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shak...

    26 minutes
    		Apr 24, 2024

    How Babylist grew from a baby registry site to a $400 million media and commerce business

    Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom a...

    21 minutes
    		Apr 17, 2024

    Inside the Thomson Reuters rebrand with CMO David Carrel

    Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, p...

    25 minutes
    		Apr 10, 2024

    How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

    Executive Creative Director Lindsay St. Clair talks about why approachability in a bran...

    21 minutes
    		Apr 03, 2024

    How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

    ‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Du...

    25 minutes
    		Mar 27, 2024

    Why Zappos remains customer-centric after 25 years

    CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead ...

    20 minutes
    		Mar 20, 2024