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    How Smucker is adjusting its media mix to reach Gen Z

    How Smucker is adjusting its media mix to reach Gen Z

    FromAd Age Marketer's Brief

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    How Smucker is adjusting its media mix to reach Gen Z

    FromAd Age Marketer's Brief

    ratings:
    Length:
    26 minutes
    Released:
    Apr 24, 2024
    Format:
    Podcast episode

    Description

    JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
    Released:
    Apr 24, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.