Pain relief marketing

FromAd Age Marketer's Brief

Start listening View podcast show

Pain relief marketing

FromAd Age Marketer's Brief

ratings:

Length:

21 minutes

Released:

Apr 17, 2019

Format:

Podcast episode

Description

Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.

Released:

Apr 17, 2019

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Skip carousel

How Mattel is helping stressed-out parents during COVID-19: Richard Dickson, president and COO of Mattel, joins Marketer’s Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles. by Ad Age Marketer's Brief
23 min listen
Cannabis marketing: Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana. by Ad Age Marketer's Brief
30 min listen
Marketer’s Brief: Electrify America: Selling the Electric Car by Ad Age Marketer's Brief
29 min listen
Sunscreen Dreams: Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that’s safe for reefs and people that doesn’t show up on skin like the mineral ones he... by Ad Age Marketer's Brief
37 min listen
Marketer's Brief: Bob Lachky: Bob Lachky, former Anheuser-Busch marketer, on the beer wars by Ad Age Marketer's Brief
27 min listen
Pizza Hut's brand heritage: Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones. by Ad Age Marketer's Brief
24 min listen
Navigating the ad law minefield: E.J. Schultz talks marketing by Ad Age Marketer's Brief
29 min listen
Auto marketing insights: Allyson Witherspoon joins Marketer’s Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of... by Ad Age Marketer's Brief
30 min listen
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief
21 min listen
Marketer's Brief: Kraft Heinz: In Ad Age's new podcast, a look at what Kraft Heinz means by Ad Age Marketer's Brief
24 min listen
DraftKings bets big on first-ever in-house campaign as NFL season looms: Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. “This is our Black Friday,” Tom Goedde, CMO at DraftKings says, adding that the company brought creative... by Ad Age Marketer's Brief
20 min listen
Meal delivery marketing: Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss... by Ad Age Marketer's Brief
27 min listen
A Marketer’s Brief guide to Cannes: This episode of Marketer’s Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year’s festival. by Ad Age Marketer's Brief
33 min listen
Branded Entertainment: Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives... by Ad Age Marketer's Brief
29 min listen
RXBar CMO thinks beyond bars: Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map. by Ad Age Marketer's Brief
20 min listen
America's Hottest Brands: Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor. by Ad Age Marketer's Brief
26 min listen
Non-profit marketing: As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the... by Ad Age Marketer's Brief
23 min listen
What the NFL's new ad code means for beer: Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy. by Ad Age Marketer's Brief
26 min listen
Why Twitch is a treat for brands like Hershey: Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers. by Ad Age Marketer's Brief
27 min listen
It’s sugar time: Greg Guidotti, general manager of Ferrara Candy Co.’s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier. by Ad Age Marketer's Brief
43 min listen
Shake Shack’s CMO isn’t a fan of paid media: Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub. by Ad Age Marketer's Brief
26 min listen
CMO hiring trends: Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA. by Ad Age Marketer's Brief
30 min listen
H&R Block gets personal: Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing. by Ad Age Marketer's Brief
32 min listen
Marketing New Year’s resolutions: How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl. by Ad Age Marketer's Brief
19 min listen
‘Made in USA’ marketing: Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. by Ad Age Marketer's Brief
22 min listen
Liquor marketing: Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila. by Ad Age Marketer's Brief
30 min listen
Non-alcoholic booze: Laura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled spirits brand, talks about the brand’s origins and its plans for Dry January. by Ad Age Marketer's Brief
20 min listen
Anti-snob cocktail marketing: Jason Sorley, brand Director for whiskey at Diageo, on how Seagram’s 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture. by Ad Age Marketer's Brief
24 min listen
Beer marketing: Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits. by Ad Age Marketer's Brief
31 min listen
Mondelēz's CMO on data and intuition: Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet. by Ad Age Marketer's Brief
22 min listen

More Episodes from Ad Age Marketer's Brief

Skip carousel

Behind Pabst’s embrace of ‘alternative’ marketing: Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans by Ad Age Marketer's Brief
22 min listen
How Vuori’s new CMO plans to build the brand: Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion by Ad Age Marketer's Brief
22 min listen
How eBay is using AI to recommend products and improve creative: Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends by Ad Age Marketer's Brief
21 min listen
How Opill is marketing the first over-the-counter birth control pill: Marketers from the brand discuss its launch, Opill's new WNBA partnership and more. by Ad Age Marketer's Brief
20 min listen
How Smucker is adjusting its media mix to reach Gen Z: JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables. by Ad Age Marketer's Brief
26 min listen
How Babylist grew from a baby registry site to a $400 million media and commerce business: Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI by Ad Age Marketer's Brief
21 min listen
Inside the Thomson Reuters rebrand with CMO David Carrel: Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out. by Ad Age Marketer's Brief
25 min listen
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers: Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers by Ad Age Marketer's Brief
21 min listen
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee: ‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says by Ad Age Marketer's Brief
26 min listen
Why Zappos remains customer-centric after 25 years: CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary by Ad Age Marketer's Brief
21 min listen
How to make first-party data work for your brand, presented by Vericast: Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy. by Ad Age Marketer's Brief
17 min listen
VAB’s Sean Cunningham on what marketers should know about media: VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers. by Ad Age Marketer's Brief
24 min listen
How Dunkin’s Super Bowl spot came together: Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast by Ad Age Marketer's Brief
27 min listen
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key: After recently acquiring Radisson, the hotelier is integrating its marketing and technology by Ad Age Marketer's Brief
21 min listen
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha: CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead by Ad Age Marketer's Brief
22 min listen
Why Visa is hitching a ride with Formula 1: Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing by Ad Age Marketer's Brief
21 min listen
Why Merrell and Saucony are taking more creative in-house: Creative Director Kelly Warkentien talks about being more cost effective and flexible by Ad Age Marketer's Brief
17 min listen
Ad targeting and climate change: The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes... by Ad Age Marketer's Brief
20 min listen
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming: Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work. by Ad Age Marketer's Brief
26 min listen
Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl: New CMO breaks down his priorities and offers Super Bowl advice by Ad Age Marketer's Brief
19 min listen
How Juliet Wine is making boxed wine more upscale: Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC. by Ad Age Marketer's Brief
25 min listen
How GoDaddy is helping entrepreneurs go digital: CMO Fara Howard talks about the role of TikTok and AI for GoDaddy by Ad Age Marketer's Brief
19 min listen
2023 Marketers of the Year: Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person. by Ad Age Marketer's Brief
15 min listen
How True Religion is marketing its Gen Z comeback: Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans by Ad Age Marketer's Brief
21 min listen
How Listerine fights inequities and finds opportunities: Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry. by Ad Age Marketer's Brief
20 min listen
Tubi’s strategy for maintaining Super Bowl momentum: The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles. by Ad Age Marketer's Brief
27 min listen
Inside beverage brand Recess’s new marketing and distribution strategy: Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy by Ad Age Marketer's Brief
21 min listen
Formula 1 comes to Vegas—how brands can capitalize: TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America. by Ad Age Marketer's Brief
19 min listen
Behind Victoria’s Secret’s rebrand and what comes next: The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition by Ad Age Marketer's Brief
19 min listen

Discover this podcast and so much more

Pain relief marketing

Pain relief marketing

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief