Cannabis marketing

FromAd Age Marketer's Brief

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Cannabis marketing

FromAd Age Marketer's Brief

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Length:

30 minutes

Released:

Apr 9, 2019

Format:

Podcast episode

Description

Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.

Released:

Apr 9, 2019

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Marketer's Brief: Kraft Heinz: In Ad Age's new podcast, a look at what Kraft Heinz means by Ad Age Marketer's Brief
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Cannabis marketing: Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana. by Ad Age Marketer's Brief
30 min listen
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Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief
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RXBar CMO thinks beyond bars: Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map. by Ad Age Marketer's Brief
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Meal delivery marketing: Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss... by Ad Age Marketer's Brief
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Marketer’s Brief: Electrify America: Selling the Electric Car by Ad Age Marketer's Brief
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Sports in focus at Zenni: Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni’s brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas... by Ad Age Marketer's Brief
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Navigating the ad law minefield: E.J. Schultz talks marketing by Ad Age Marketer's Brief
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CMO hiring trends: Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA. by Ad Age Marketer's Brief
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A Marketer’s Brief guide to Cannes: This episode of Marketer’s Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year’s festival. by Ad Age Marketer's Brief
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Retail trends and female CMOs: Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends. by Ad Age Marketer's Brief
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Pizza Hut's brand heritage: Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones. by Ad Age Marketer's Brief
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America's Hottest Brands: Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor. by Ad Age Marketer's Brief
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What the NFL's new ad code means for beer: Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy. by Ad Age Marketer's Brief
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Why Twitch is a treat for brands like Hershey: Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers. by Ad Age Marketer's Brief
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Shake Shack’s CMO isn’t a fan of paid media: Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub. by Ad Age Marketer's Brief
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Data Privacy: Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation. by Ad Age Marketer's Brief
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B-Dubs CMO on man caves and chicken sandwiches: Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave. by Ad Age Marketer's Brief
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Sunscreen Dreams: Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that’s safe for reefs and people that doesn’t show up on skin like the mineral ones he... by Ad Age Marketer's Brief
37 min listen
Liquor marketing: Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila. by Ad Age Marketer's Brief
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‘Made in USA’ marketing: Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. by Ad Age Marketer's Brief
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Branded Entertainment: Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives... by Ad Age Marketer's Brief
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H&R Block gets personal: Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing. by Ad Age Marketer's Brief
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Marketing New Year’s resolutions: How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl. by Ad Age Marketer's Brief
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Beer marketing: Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits. by Ad Age Marketer's Brief
31 min listen

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Cannabis marketing

Cannabis marketing

Description

Titles in the series (100)

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