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Shake Shack’s CMO isn’t a fan of paid media

Shake Shack’s CMO isn’t a fan of paid media

FromAd Age Marketer's Brief


Shake Shack’s CMO isn’t a fan of paid media

FromAd Age Marketer's Brief

ratings:
Length:
26 minutes
Released:
Aug 14, 2019
Format:
Podcast episode

Description

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.
Released:
Aug 14, 2019
Format:
Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.