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Dr. Squatch’s John Ludeke on bringing humor to men’s grooming

Dr. Squatch’s John Ludeke on bringing humor to men’s grooming

FromAd Age Marketer's Brief


Dr. Squatch’s John Ludeke on bringing humor to men’s grooming

FromAd Age Marketer's Brief

ratings:
Length:
26 minutes
Released:
Jan 24, 2024
Format:
Podcast episode

Description

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Released:
Jan 24, 2024
Format:
Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.