Why Twitch is a treat for brands like Hershey

FromAd Age Marketer's Brief

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Why Twitch is a treat for brands like Hershey

FromAd Age Marketer's Brief

ratings:

Length:

27 minutes

Released:

Jun 4, 2019

Format:

Podcast episode

Description

Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.

Released:

Jun 4, 2019

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Why Twitch is a treat for brands like Hershey

Why Twitch is a treat for brands like Hershey

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief