22 min listen
How Mattel is helping stressed-out parents during COVID-19
How Mattel is helping stressed-out parents during COVID-19
ratings:
Length:
23 minutes
Released:
May 6, 2020
Format:
Podcast episode
Description
Richard Dickson, president and COO of Mattel, joins Marketer’s Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.
Released:
May 6, 2020
Format:
Podcast episode
Titles in the series (100)
Behind Kind’s health and wellness messages: Stephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker’s broader communications plan around health and wellness. by Ad Age Marketer's Brief