21 min listen
#184 - Jake Karls, Midday Squares: How to turn your brand into an influencer with content marketing
#184 - Jake Karls, Midday Squares: How to turn your brand into an influencer with content marketing
ratings:
Length:
51 minutes
Released:
Apr 5, 2022
Format:
Podcast episode
Description
Mid-Day Squares is the healthy chocolate bar company that’s built a name for itself through its bold content. Today on the pod, Ramon and Blaine are joined by the architect of Mid-Day’s brand voice & content strategy, Jake Karls, better known as the “Rainmaker” at MDS. As a Rainmaker, Jake is out there developing critical relationships with multiple stakeholders (i.e., press, investors, customers, etc.), cultivating the brand’s personality, and getting people excited about MDS.1:17 - 4:27 Idea for Mid-Day Squares4:55 - 7:38 Forming Mid-Days Content Strategy10:07 - 10:55 Creating a Personality11:48 - 13:32 Highs and Lows of Documenting Everything14:00 - 17:55 Turning customers into fans18:24 - 20:37 Celebrity Package Goods20:58 - 23:42 Jake’s background and being a Rainmaker25:14 - 30:46 Misunderstood and Hershey’s lawsuit31:26 - 34:00 Getting everyone on board and therapy34:45 - 38:00 Financing Content38:13 - 42:33 Motivating young people43:12 - 47:42 Evolution of MDS & DTC sales This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jake Karls- CEO of Mid-Day SquaresRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Released:
Apr 5, 2022
Format:
Podcast episode
Titles in the series (100)
How DTC Brands Can Make Money From Using Influencers: In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does. Influencer marketing has seen tremendous growth over the past few years, growing at more than a $1 billion per year. We’re going to discuss how brands can find success with social media influencers and Instagram marketing, and how to improve their influencer marketing ROI. by DTC POD: How The Best Brands Are Built