Patty McCord, the former chief talent officer at Netflix and author of that company's famous "culture deck," talks with Recode's Kara Swisher about her new book, "Powerful: Building a Culture of Freedom and Responsibility." McCord recalls how CEO Reed Hastings convinced her to work at Netflix and how they developed the principles of the company's culture over many years — which Hastings unilaterally published online, generating millions of downloads. She also talks about the common mistakes companies make when hiring and firing, why coddling employees with Google-style perks is overrated and how businesses can make lasting change in the aftermath of the #MeToo movement.