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Ad targeting and climate change

Ad targeting and climate change

FromAd Age Marketer's Brief


Ad targeting and climate change

FromAd Age Marketer's Brief

ratings:
Length:
20 minutes
Released:
Jan 31, 2024
Format:
Podcast episode

Description

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Released:
Jan 31, 2024
Format:
Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.