Healthy food marketing

FromAd Age Marketer's Brief

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Healthy food marketing

FromAd Age Marketer's Brief

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Length:

25 minutes

Released:

Jul 30, 2019

Format:

Podcast episode

Description

Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency’s director of planning, joins Marketer’s Brief with a first discussion of some of the findings.

Released:

Jul 30, 2019

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Marketer's Brief: Kraft Heinz: In Ad Age's new podcast, a look at what Kraft Heinz means by Ad Age Marketer's Brief
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Cannabis marketing: Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana. by Ad Age Marketer's Brief
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It’s sugar time: Greg Guidotti, general manager of Ferrara Candy Co.’s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier. by Ad Age Marketer's Brief
43 min listen
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief
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Auto marketing insights: Allyson Witherspoon joins Marketer’s Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of... by Ad Age Marketer's Brief
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Non-profit marketing: As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the... by Ad Age Marketer's Brief
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RXBar CMO thinks beyond bars: Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map. by Ad Age Marketer's Brief
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Marketer's Brief: Bob Lachky: Bob Lachky, former Anheuser-Busch marketer, on the beer wars by Ad Age Marketer's Brief
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Meal delivery marketing: Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss... by Ad Age Marketer's Brief
27 min listen
ANA ‘Masters of Marketing’ Preview: Ad Age reporters on what to expect at this week’s gathering of the Association of National Advertisers in Orlando. by Ad Age Marketer's Brief
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Marketer’s Brief: Electrify America: Selling the Electric Car by Ad Age Marketer's Brief
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Sports in focus at Zenni: Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni’s brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas... by Ad Age Marketer's Brief
23 min listen
Navigating the ad law minefield: E.J. Schultz talks marketing by Ad Age Marketer's Brief
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CMO hiring trends: Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA. by Ad Age Marketer's Brief
30 min listen
A Marketer’s Brief guide to Cannes: This episode of Marketer’s Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year’s festival. by Ad Age Marketer's Brief
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Retail trends and female CMOs: Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends. by Ad Age Marketer's Brief
19 min listen
Pizza Hut's brand heritage: Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones. by Ad Age Marketer's Brief
24 min listen
America's Hottest Brands: Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor. by Ad Age Marketer's Brief
26 min listen
What the NFL's new ad code means for beer: Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy. by Ad Age Marketer's Brief
26 min listen
Why Twitch is a treat for brands like Hershey: Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers. by Ad Age Marketer's Brief
27 min listen
Shake Shack’s CMO isn’t a fan of paid media: Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub. by Ad Age Marketer's Brief
26 min listen
Data Privacy: Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation. by Ad Age Marketer's Brief
25 min listen
B-Dubs CMO on man caves and chicken sandwiches: Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave. by Ad Age Marketer's Brief
21 min listen
Sunscreen Dreams: Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that’s safe for reefs and people that doesn’t show up on skin like the mineral ones he... by Ad Age Marketer's Brief
37 min listen
Liquor marketing: Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila. by Ad Age Marketer's Brief
30 min listen
‘Made in USA’ marketing: Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. by Ad Age Marketer's Brief
22 min listen
Branded Entertainment: Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives... by Ad Age Marketer's Brief
29 min listen
H&R Block gets personal: Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing. by Ad Age Marketer's Brief
32 min listen
Marketing New Year’s resolutions: How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl. by Ad Age Marketer's Brief
19 min listen
Beer marketing: Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits. by Ad Age Marketer's Brief
31 min listen

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Healthy food marketing

Healthy food marketing

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief