Anti-snob cocktail marketing

FromAd Age Marketer's Brief

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Anti-snob cocktail marketing

FromAd Age Marketer's Brief

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Length:

24 minutes

Released:

Feb 26, 2020

Format:

Podcast episode

Description

Jason Sorley, brand Director for whiskey at Diageo, on how Seagram’s 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.

Released:

Feb 26, 2020

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Anti-snob cocktail marketing

Anti-snob cocktail marketing

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief

Related podcast episodes