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Autoline This Week #2004: The New Communicators

Autoline This Week #2004: The New Communicators

FromAutoline This Week - Video


Autoline This Week #2004: The New Communicators

FromAutoline This Week - Video

ratings:
Length:
27 minutes
Released:
Jan 28, 2016
Format:
Podcast episode

Description

Automakers are mammoth organizations with campuses, plants and offices across the globe. So you can imagine with so many divisions and employees, it’s tough to speak with one voice. And for the most part that voice is Corporate Communications. Whether it’s talking to the automotive press, crafting a vehicle campaign or dealing with a crisis, this is the company voice. Joining John McElroy on this very special edition of Autoline to discuss OEM Communications, where it is today and how it’s changed over the last few decades are: Tony Cervone, the SVP of Global Communications for GM, Chris Hosford, the Director of Corporate Communications for Hyundai Motor America and Stuart Schorr, the VP of Communications and Public Affairs for Jaguar Land Rover North America.
Released:
Jan 28, 2016
Format:
Podcast episode

Titles in the series (100)

Autoline This Week is the first stop for auto executives, insiders and consumers looking for the latest automotive news. Each week John McElroy, one of the deans of the Detroit automotive press corp, brings his expertise and analysis to the issues and interviews driving the automotive world. He moderates a panel of automotive journalists as they discuss the week’s news and interview top industry newsmakers